Don't Look Down takes you back to 1984, when Sir Richard Branson, a maverick British music mogul, made a big decision – to take on British Airways, and set up his own airline. But with just one plane, a minimal marketing budget, and a flair for self-promotion, Branson quickly realizes that in order for the airline to survive, he needs to pull off a major publicity stunt. What he does next is ambitious, daring, and more than a bit crazy. Enlisting the services of Per Lindstrand, one of the world’s most experienced hot air balloonists, Branson decides to try to cross the Atlantic Ocean for the first time in history. And so begins a series of death-defying record attempts that risk the end of both Branson and his grand business empire. The real story of this incredible adventure has never been told – until now. Using never-before-seen archive footage, interviews, and dramatic reconstruction, Don't Look Down is a story of determination, despair, and ultimate triumph.